We understand that talking about hair loss can be delicate. Taking that first step towards thicker, healthier, wow-what-are-you-using? hair can feel overwhelming. But worry not, we're here to guide you through the process.

Your Hair Journey with Integrity and Innovation

The options available to you - not to mention the long list of potential side effects and unpronounceable chemicals they often contain - can feel intimidating.
And that's where we come in, with a klassisk serving of Scandinavian integrity and ingenuity.
Because honestly, we're not about to promise you a haircare miracle. We're not here to prey on any insecurities you might have about the future of your follicles, either.
Instead, we're here to boost your hair and grow your confidence in a holistic, transparent way. Even if the path to happier, healthier hair is a winding one, we're with you every step of the way.


So how does it work?

We take naturally effective and vegan-friendly active ingredients, all derived from nature, and use super-clever biotechnology to nurture them into products that work – always in harmony with your body – to make your hair fuller, stronger and happier. We call it Bio-harmonic hair-care. And that's not just talk. We have the research papers and the clinical test results to prove it. So here's to hair so healthy it could probably run a 10k. Here’s to getting thicker, fuller locks without that long trip to Turkey. Let’s all wave a not-so-fond farvel to shedding, harsh chemicals and nasty side effects, and say a big hello instead to a lot more natural confidence. And did we mention it smells pretty damn good too?

Scientific Advisory Board

Our scientific advisory board, consisting of medical doctors and scientists, provides guidance on the
newest research and product advancements in the field of hair science and dermatology.

  • Edna Skopljak

    Medical Doctor (MD)

    Doctor of medicine working in clinical, pharmaceutical, and (bio)medical research fields, with extensive research experience in hair loss and hair loss treatment options.

  • Guilherme Tude

    PhD in Dermatology

    A scientist for the past 15 years, Dr. Guilherme Tude has accumulated experience and published work in infectious diseases and cancer, especially in the Dermatology field.

  • Vishal Mody

    Medical Director

    Medical director of scientific communications in pharmaceutical marketing. Has extensive experience in medical communications, clinical and marketing strategy, and pharmaceutical product launches.

Wave goodbye to insecurities

As long as there are active hair follicles, there is a chance for growth.
But how to know if they’re active? In most early-stage hair loss cases,
the follicles are still capable of growing hair. They just need some help.

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